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November 15-18

Seattle & online

2021 Summit video library

Text Mining & Sentiment Analysis Made Easy

Sanil Mhatre

Does your enterprise data include social media posts, product reviews, and survey results with free form text? Feel like you need a data scientist, equipped with tools like R, text mining, and sentiment lexicon to unlock the value of that data?

Not anymore! Thanks to our friends at Microsoft, a developer or analyst can leverage Azure Cognitive Services and PowerBI to easily analyze text data and create effective visual dashboards.

This session will walk through how to use text analytics APIs in Azure Cognitive Services, to analyze free form text responses to survey questions. We will learn how to parse key phrases, derive sentiment scores, and how to effectively use Power BI visualizations like Word Cloud, Gauge, Histograms, etc. to create a dashboard for effectively analyzing this data. We will browse through emotional classification and word correlation in R.