We’re excited to give you a first look at what’s waiting in the Exhibit Hall at PASS Summit West, taking place in Seattle from November 9–11, 2026. Last year, 97% of attendees visited the Exhibit Hall, and this year you’ll find live demos, a book signing, two prize draws, and plenty of chances to meet the teams behind the tools you use. 

Whether you’re looking for a better way to monitor SQL Server, planning a move to PostgreSQL, or working out how AI fits into your data estate, there’s a sponsor for you. 

When It’s Open 

• Tuesday, November 10: 8:00 AM–2:45 PM, plus the Exhibitor Reception, 5:30–7:00 PM 

• Wednesday, November 11: 8:00 AM–4:00 PM 

Don’t Miss These Moments 

• Exhibitor Reception: Tuesday, 5:30–7:00 PM in the Exhibit Hall, with food, drinks, swag, and a chance to meet our sponsors 

• Prize Draws: Wednesday, 3:40–4:00 PM, for both the Expo Expedition and the Exhibitor Raffle 

Two Ways to Win 

Expo Expedition
Pick up your Expo Expedition card at the Registration Desk, collect stamps from the listed sponsors (Redgate, Microsoft, Google, WhereScape, and Databricks), and hand your card back at registration. Our host, Redgate are very kindly providing the prizes, which include: 

• A Kodak waterproof camera 

• Ray-Ban glasses 

• A $500 Airbnb gift card 

• An $500 Amazon gift card 

• A Roomba robot vacuum 

We’ll draw the winners live on Wednesday between 3:40 PM-4:00 PM in the Exhibit Hall. 

 

 

Exhibitor Raffle 

 This year’s raffle sponsors are DBSync, JAMS, Redgate, and DBGorilla. Stop by their kiosksand get scanned to enter. 

DBGorrilla are giving away two lego sets: 

• LEGO Star Wars The Mandalorian’s N-1 Starfighter (set 75442)
  The Ultimate Collector Series version of the Mandalorian’s silver N-1 Starfighter from The Mandalorian and The Book of Boba Fett. The 1,809-piece build comes with The Mandalorian and Grogu minifigures, a display stand, and an info plaque.
   

• LEGO Star Wars Grogu with Hover Pram (set 75403)
  A 1,048-piece buildable Grogu with a poseable head and ears and dial-worked arms, shown in or out of his hover pram, with a display plaque. 

 

[add in Jams, Redgate and DBSync prizes] 

 

Meet Our Sponsors 

Event Host 

Redgate (booth 103)
Database management, deployment, and monitoring for data teams, with live demos of Redgate Monitor, Flyway, and Redgate Assistant, and a swag wheel to spin. 

Catch their sessions below: 

Tuesday: AI;BDR, our luncheon panel hosted by Kellyn Gorman 

Wednesday, 8:15 AM: Cleared for Takeoff: Database Estate Governance and Control Alongside AI, the Redgate keynote, in the Columbia Ballroom 

Sapphire Sponsor 

Microsoft (booth 100)
Find the Microsoft team to talk through everything on the program. Bob Ward will be signing books at the booth on Tuesday during the Exhibitor Reception. 

Catch their sessions below: 

Tuesday, November 10 

8:15 AM: Microsoft Keynote, AI Starts with Data: Building the Foundation for What’s Next, Shireesh Thota, Columbia Ballroom 

10:45 AM: PostgreSQL on Azure: Choosing the Right Database for Your Workload, Ishan Sinha, Room 304 Calawah (30 minutes) 

11:30 AM: From Alerts to Agents: The Road to an Autonomous Database Estate, Amar Digamber Patil and Patrick LeBlanc, Room 401 Chelan 

2:30 PM: SQL Strikes Back: SQL Database Hyperscale for the Era of AI, Bob Ward and Anna Hoffman, Room 402 Chiliwack 

2:30 PM: Azure HorizonDB: Deep Dive into a New Enterprise-Scale PostgreSQL, Ishan Sinha, Room 302 Beckler 

5:45 PM: Book Signing with Bob Ward, Microsoft booth 

Wednesday, November 11 

7:00 AM: Breakfast with the Azure Data LT, an AMA hosted by Bob Ward, Columbia Ballroom (book in the app) 

10:00 AM: Fabric IQ: Bringing Conversational Analytics to Where Decisions Happen, Nellie Gustafsson and Mohammad Ali, Room 304 Calawah 

2:15 PM: What’s New in Microsoft SQL in 2026 | Data Exposed Live, Anna Hoffman, Room 305 Chehalis 

2:15 PM: Your SQL Called, It Wants More Speed, Bob Ward and Conor Cunningham, Room 402 Chiliwack 

Gold Sponsor 

Google (booth 110)
An intelligent, open, and unified data and AI cloud, built on the same architecture that powers Search, YouTube, and Maps. Join the three-part Hands-On Lab series, where Christoph Petersen and Chris Madden build AI agents on AlloyDB, debating including this part, as I dont think this crowd is really a soccer one. Book your place in the app. 

Here are their sessions: 

Tuesday, November 10, Room 301 Ashnola 

11:30 AM: Hands-on Lab Part 1, Building a Goal-Oriented AI Agent for Soccer Fans with AlloyDB 

2:30 PM: Hands-on Lab Part 2, Building a Goal-Oriented AI Agent for Soccer Fans with AlloyDB 

4:00 PM: Hands-on Lab Part 3, AlloyDB Agentic Operations: From Symptom to Fix 

Wednesday, November 11 

11:30 AM: Shattering Records: Architecting a 1,000,000 IOPS SQL Server, Christoph Petersen and Chris Madden, Room 304 Calawah 

2:15 PM: Turbocharge Your AI Agent with SQL Server and Google Cloud, Tim Chapman and Itay Maoz, Room 307 Methow 

Silver Sponsors 

WhereScape (booth 115)
Data warehouse automation for SQL Server, Azure Synapse, and Microsoft Fabric. Look out for the branded rubber ducks on the booth. 

Catch their sessions below: 

Tuesday, 10:00 AM: SQL Server Isn’t Holding Back Your AI, But Your Process Might Be, Alexander Perry, Room 302 Beckler 

Tuesday, 2:30 PM: AI in the Real World: Smarter SQL Server Performance Tuning with SQL Diagnostic Manager, Justin Wilkes of Idera, Room 304 Calawah (30 minutes) 

Databricks (booth 102)
Data and AI unified for more than 20,000 organizations worldwide, with Genie, Lakebase, Agent Bricks, Lakeflow, and Unity Catalog. 

Catch their sessions below: 

Tuesday, 11:30 AM: Inside Lakebase: Postgres, Separation of Storage and Compute, and LTAP, Savannah Longoria, Room 405 Kachess 

Tuesday, 4:00 PM: How Agentic Memory Requirements Break Traditional Databases (And What to do About It), Noah Sommerfeld, Room 304 Calawah 

Bronze Sponsors 

JAMS (booth 116)
Workload automation you can talk to naturally, with simple, AI-enabled, reliable IT orchestration. Keep an eye out for their popcorn cart. 

Catch their session below: 

Tuesday, 10:00 AM: The 2 A.M. Job Failure: Rethinking How DBAs Get Alerted, Rob Newman, Room 304 Calawah (30 minutes) 

DBSync (booth 101)
A zero-maintenance data replication and ELT platform for data teams who want to move fast. 

Exhibitor Sponsors 

EnterpriseDB (booth 104)
See how to move off SQL Server with, according to EDB, up to 95% less code rework. Pull up a chair at the booth to talk migration with the EDB team and see the tooling in action. 

Smarty (booth 105)
Address verification and geocoding for cleaner, more reliable data. Drop by the booth to chat with the team and watch their address tools run in a live demo. 

Agentic Fabriq (booth 106)
Identity, permissions, and audit for AI agents. Swing by the booth to meet the team and see how they keep your agents in check. 

Alkera AI (booth 107)
A data engineering agent that works in your IDE or CLI, with column-level lineage and governance. Say hello at the booth and ask the team to show you the agent at work. 

DBGorilla (booth 108)
An AI database agent for Postgres and MySQL that tests fixes on a clone of your database before it recommends them. Stop by to talk with the team and catch their live demos. 

Remove this as it will highlight to other exhibitors that they have a session, which should not be allowed. We comped them this.Spitfyre (booth 109)
A managed data service that runs governance, security, and AI-ready data operations as one accountable team. Pop by the booth to ask how it works and get a walkthrough of their approach. 

COZYROC (booth 111)
SSIS components for data integration and fast, easy ETL. Visit the booth to talk through your integration challenges with the team and get a hands-on look at the components. 

Melissa Data (booth 112)
Data quality tools to verify, clean, and enrich your contact data. Find the team at their booth for a chat and a closer look at how the tools work. 

Fortified (booth 113)
SQL Server performance monitoring with cost optimization built in, with WISdom putting a dollar cost on every query. Stop by the booth for a live demo and start a 30-day free trial, with no credit card required. 

DBHawk (booth 114)
A browser-based database client with Zero Trust access, data masking, and auditing. Head to the booth to meet the team and try a demo for yourself. 

Fujitsu (booth 117)
Fujitsu Enterprise Postgres, for running PostgreSQL with the security, performance, and long-term support mission-critical workloads need. Visit the team at their booth to talk Postgres and see Fujitsu Enterprise Postgres up close. 

DBWatch (booth 118)
Cross-platform monitoring and management for large database farms. Call in at the booth to chat with the DBWatch team and see the platform in a demo. 

Come with a plan, or just wander. Either way, you’ll leave with a few new ideas and probably some swag. 

Register now to join us at PASS Summit West, November 9–11, 2026, in Seattle.