1. What’s one thing about working in data/AI that nobody warned you about?
2. What’s the dumbest question you’ve been asked about AI in the last month?
3. If you could uninvent one technology or tool in your current stack, what would it be and why?
4. What’s something you’re trying to get better at professionally that has nothing to do with technical skills?
5. What’s the best advice you’ve gotten from someone at a conference like this?
6. What’s one thing you wish your stakeholders understood about data/AI work?
7. What’s something you’re weirdly proud of that would sound boring to anyone outside this field?
8. If you weren’t doing data/AI work, what would you be doing?
9. What’s one change in how you work that made the biggest difference in the last year?
10. What’s a problem you’re facing right now that you’d love input on?”
Here is everything you need to know about attending PASS Summit 2025!
PASS Summit 2025 will take place at Summit Building, Seattle Convention Center (900 Pine Street, Seattle, WA). Find out more about parking and travel information here.
The main pedestrian entrance is on the corner of 9th Avenue and Pine Street. Click here for directions.
Available Facilities
⭐ Check out the Floor Plan here.
Badge Pick Up and Registration Desk
Please always wear your badge at PASS Summit 2025. You should allow plenty of time to pick up your badge on the first day of arrival before attending any events or sessions, and remember to bring it with you each day.
Please go to the Registration Desk on Level 1 to pick up. Check the Schedule at a Glance to see when the Registration Desk is open daily.
Lost & Found
If you misplace an item during the event, here’s what to do:
Same-Day Loss:
Stop by the Registration Desk first. Items found during the day will be held there until the end of the event day.
After the Event Day:
At the close of each day, all unclaimed items are transferred to Security. We do not keep items at the Registration Desk overnight.
Security Location & Contact:
Location: 1011 Olive Way
Phone: 206-219-4748
Refreshments
While breakfast is not provided in the Dinning Hall, there are a range of sponsor breakfasts offering a warm breakfast each day (limited availability). Coffee breaks and lunch are provided during the day, and light refreshments are provided during the Exhibitor Reception.
Useful information:
How To Schedule Sessions
Start planning your PASS Summit week! Have a look at the Session Catalog and click “Add to Schedule” on sessions of interest. Then view your Agenda here. Click the Download button to sync with your personal calendar.
How To Access Presentations
On the Attendee Portal – go to the Session Catalogue, find the session you want downloads for and click the download arrow in top right corner.
On the Event App – find the session you want downloads for, scroll to the bottom and look for “Resources”.
Everyone is Welcome
PASS Summit prides itself on being a welcoming community for all. All participants are expected to honor the Code of Conduct, please remind yourself of this policy prior to attending PASS Summit.
Health and Safety
Your health and safety are our priority. Information on general health at safety at this year’s event is available here.
If you feel unwell on-site, please go to First Aid on Level 2. If you’re unwell at your hotel, or in another location, please act responsibly and seek help wherever you are.
If you’re feeling unwell, we kindly ask that you refrain from attending the conference in person. On-Demand Access will be available following the event, so you can still engage with the content while prioritizing your health and recovery.
Have any questions? Check out our FAQs or email info@passsummit.com.
We can’t wait to see you in Seattle!
By Mala Mahadevan.
The first PASS Summit was in 1999. Breakfast was a significant part of the conference, for almost every year until Covid hit, in 2019. As a long-time attendee, I have many fond memories of the people I’ve met and the conversations I’ve had over breakfast. Breakfast has always been one of the best times to connect, whether it’s catching up with familiar faces or striking up new conversations.
With attendees traveling from all over, many are up early due to jet lag and eager for their first cup of coffee. Some are preparing for sessions they’re excited about, planning to meet vendors, or hoping to connect with friends/others. First-time attendees often look for advice on which sessions to attend or how to navigate the event.
PASS Summit has evolved significantly over the years. (If you want to learn more on the history of PASS and how the conference has evolved, check out former MVP and founding member of the old PASS organization, Kevin Kline’s series of posts here).The communal breakfasts in the large dining hall have gradually been replaced by smaller, vendor-sponsored gatherings.
There are two events of this nature this year and they both have limited spots.
If you plan to attend any of these, make sure to register early as they fill up quickly.
If you cannot, below are some local options. If you choose to dine outside, make sure to check on the restaurant timings and if you need reservations. Seattle mornings are cold, and nobody wants to walk up to a restaurant to find it closed.
Concession Stand (inside Convention Center, 3rd Floor) – Grab-and-go breakfast options available for purchase.
Quick Bites & Coffee
Ghost Alley Espresso
📍1499 Post Alley
Cinnamon Works
📍 1536 Pike Pl
Panier
📍 Pike Place Market
The Crumpet Shop
📍 Pike Place Marke
Sit-Down Breakfast & Brunch
Bacco Cafe
📍 86 Pine St
Matt’s in the Market
📍 94 Pike St
Lowell’s Restaurant
📍 Inside Pike Place Market
Café Campagne
📍Post Alley
There are many more listed here as well. Getting a good breakfast will keep you energized and ready to make the best of the conference, so don’t skip it!
With PASS Data Community Summit 2025 just around the corner (November 17–21), now’s the time to get ahead of the curve, and we’ve got the perfect opportunity for you.
Join us for a must attend webinar hosted by Redgate, featuring Microsoft, our Sapphire Sponsors for this year’s event.
The AI Opportunity: From Ground to the Cloud
October 28, 2025
Time: 9:00am – 10:00am PT
This is your chance to hear directly from Bob Ward (Microsoft Azure Data team Principal Architect) and Kellyn Gorman (Redgate) as they unveil what’s coming to PASS Summit, from SQL Server 2025 to Azure SQL and the future of SQL Database in Microsoft Fabric.
Expect powerful insights into how AI-driven tools like Microsoft Fabric, Azure Arc Migrations, and Copilots are transforming data strategy and infrastructure. Whether you’re modernizing legacy systems or building cloud-native solutions, this session will show you how to unlock real value with AI.
The webinar’s less than a week away – register now.
This is more than a webinar, it’s your front-row preview of the future of data. Be there.
The countdown to PASS Summit is officially on, and the Exhibit Hall is where the buzz begins!
Get ready to meet our incredible sponsors, discover cutting-edge tools and services, scoop up some swag, and jump into raffles and giveaways that’ll keep the excitement going all week long.
Exhibit Hall Hours
Wednesday, November 19
5:30 PM – 8:00 PM (Exhibitor Reception)
Thursday, November 20
3:55 PM – 4:10 PM
Visit designated booths and scan your badge to complete your game card for a chance to win top prizes! Track your progress via the PASS Summit Mobile App or Attendee Portal. Once your card is complete, you’ll be automatically entered into the prize draw.
Friday, November 21
1:15 PM – 1:30 PM
Visit participating sponsor booths to enter exciting prize draws! Winners will be announced during the lunch break in front of the Exhibitor Help Center.
Also, check out what our Sponsors will be up to:
The Exhibit Hall at PASS Summit 2025 is buzzing with energy – and Redgate is right at the heart of it. This year, we’re thrilled to be part of the Expo Expedition, an interactive adventure where attendees collect digital stamps from participating booths for a chance to win exciting prizes.
But that’s just the beginning. Swing by the Redgate booth to test your reflexes in our head-to-head Whack-a-Mole challenge. Top the leaderboard and you could walk away with bragging rights -and some seriously cool prizes. Everyone who plays will be entered into a prize draw to win a Nintendo Switch 2, plus other giveaways throughout the week.
And for the collectors among you, don’t miss your chance to grab this year’s exclusive LEGO figure: LEGO Kellyn, joining the ranks of fan favorites LEGO Steve and LEGO Grant. Stop by the booth to give your ‘Brain a Break’ and enjoy building some Lego.
Whether you’re here to compete, connect, or collect, the Redgate booth is a must-visit destination in the Expo Hall. See you there!
Microsoft – Join Microsoft at booth #404 for coffee, giveaways, interactive demos, and expert-led conversations. They’ll also have something just for attendees during the Wednesday evening reception; be sure to stop by!
Yugabyte – Discover the power of distributed SQL with Yugabyte! Visit their booth to grab a limited copy of Distributed SQL for Dummies—a must-have resource for anyone looking to scale their database architecture with confidence.
DH2i – DH2i is on a mission to simplify high availability (HA) management and accelerate modernization, no matter where you are in your SQL Server journey. Stop by their booth for a personalized demo tailored to your specific pain points. Expect mind-melting simplicity, expert insights, and some enviable SWAG to take home.
DBHawk – Learn how to provision zero-trust database access and win cool freebies!
Harness – Harness is excited to showcase its Database DevOps platform, now enhanced with Flyway support and AI-powered database change design. Visit their booth to see how Harness helps teams modernize database delivery and accelerate deployments alongside their applications.
Tabular Editor – Experience the future of modeling with Tabular Editor 3’s new AI-powered assistant. This isn’t just another chatbot—it’s a context-aware tool that interacts with your semantic model and executes C# scripts on your behalf. Stop by to see how you can model faster and smarter.
Databricks – Databricks is bringing a full lineup of sessions and events to PASS Summit, highlighting the future of data engineering, AI, and analytics. Don’t miss:
Fortified – Meet Ben DeBow, CEO and Founder of Fortified, and author of End of Abundance in Tech – an Amazon and Forbes Best Seller. Ben will be signing copies and discussing the real cost of technical decisions. Stop by to grab your signed copy and connect with Ben in person.
Quest – Quest is unveiling its refreshed brand and GenAI-powered data management tools at PASS Summit. Featuring the new erwin Data Management Platform alongside Toad, SharePlex, and Foglight, Quest is turning data complexity into AI-ready advantage – helping teams deliver trusted, governed data products faster than ever.
Not registered for PASS Summit 2025? Let’s change that. Register here.
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